Are you tired of the continuous follow and unfollow game? We’ve all been there—obsessively checking our profiles to see if we’ve attracted more Instagram followers. However, there are several ways to increase your following that don’t require paid ads and sponsorships.
With over 700 million users, Instagram is a great platform for businesses, creative entrepreneurs, and anyone wishing to gain mass exposure. But, with that many users, it can be difficult to get noticed. Let’s look at some surefire ways to grow your Instagram followers.
A Consistent Instagram Feed
By showing a small glimpse into your life, your Instagram feed tells your story. However, your pictures and content should be consistent.
Jenna Kutcher, a marketing expert and social media guru with over 700,000 followers, noticed that her followers drastically increased when she only included photos of herself. By staying consistent with this demand, she released content that her audience wanted and attracted new followers. If you scroll through her feed, you’ll notice each photo is edited consistently and most of her content includes an image of herself. So, staying consistent is a key element in attracting more Instagram followers.
In this video, Evelina Barry discusses some helpful tips for maintaining a consistent Instagram feed. The best way to ensure your images have consistent coloring and tone is to preselect your Instagram filters. In addition, you can also purchase presets from Lightroom that you can use to edit each photo. This method will create content that’s consistent and visually appealing, and it will help you acquire more Instagram followers.
Hashtags are a great way to expand your audience base and get noticed on Instagram. As many of you may know, Instagram’s algorithm bumps up posts with more engagement, meaning popular accounts with many likes and comments will get more views.
So, with your hashtag strategy, you have to tread with caution. Sabina Trojanova, a popular Instagram influencer, shares these helpful tips for improving your Instagram hashtags. First, you’ll want to choose hashtags that are appropriate for your engagement levels. Competing with ultra-popular accounts is not a beneficial strategy and will most likely result in your content going virtually unnoticed. So, do a bit of research and find the hashtags that are right for your account.
In this Mention article, Taylor Loren, a content strategist, and marketing manager emphasizes that relevance is more important than popularity. Over-saturated hashtags, like #love, are not great options. Instead, opt for more specific hashtags. For instance, if you’re a wedding photographer based in San Fransico, use a relevant hashtag, such as #sanfransicowedding. This hashtag may not have as many followers or users as #love, but it has a much more relevant following with much less competition.
Engage with Others
Jade Darmawangsa, an expert Instagram strategist, stresses the importance of engaging with other people’s content. For Jade, engagement is just as important as sharing your own content, because it’s a surefire way to get noticed. If you’re not convinced with this strategy, try commenting on at least three-four popular accounts per day and notice how your following increases.
Captions are another way to increase your Instagram followers and increase your Instagram engagement. Refinery29, a popular media company, asked Kathleen Barnes, a fashion blogger with over 400,000 followers, about creating compelling Instagram captions. To start, you’ll want to decide which captions are most relatable to your audience. For Kathleen, she noticed humorous and witty captions promoted more engagement. However, depending on your current following an established niche, this strategy may differ. Perhaps inspiring or informative captions would be more fitting for your business or target audience.